Wednesday, September 22, 2010

Aptera

Aptera is a fairly new company that focuses on producing fuel efficient cars. This includes making cars that run on electricity, are aerodynamic, and have a light weight. Its current line of models, the Aptera 2 Series, starts at $25,000. The electric vehicle can be charged overnight to be at full capacity. The batteries are designed to last the average lifespan of current cars. The site claims that if you drive it 100 miles in a day, it only costs you about 50 cents. The car goes 0-60mph in under 10 seconds. Its top speed is 90mph. The car is currently only distributed in California.

Here you can see what the car looks like

http://www.aptera.com/look.php

The emergence of companies like these that mainly sell electric vehicles shows that the industry is clearly moving towards making vehicles that uses cleaner energy. The fact that an electric car is the company’s main product means the market is growing enough to allow such a focus. Being able to drive at least 100 miles a day should erase the common perception that an electric car will leave you stranded on the road out of batteries. However, these types of cars are still only sold mainly in California, so it seems unlikely that electric cars will become mainstream just yet. Now that technology has caught up to allow electric vehicles to run just as well as cars that run on gas, I think the only hurdle is the initial cost. In any case as technology advances and electric cars get cheaper, the trend for the auto industry is to produce more and more of these energy efficient vehicles.

http://www.aptera.com/

2 comments:

  1. I can see this company doing well in the future. It seems like they are a company that will possibly be bought by a larger firm because of their innovative technology. GM, Ford, or any European automaker would most likely look into buying a company a company such as this one. The battery life of this vehicle is incredible and it seems as though they have progressed much farther than any other firm in terms of electric power for automobiles.

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  2. Mario, this was a very interesting read. I have never heard of the Aptera before. Do you think that the appearance of the Aptera will have a positive or negative effect on sales?

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