A Beautiful Stranger.

     It's a bird! It's a plane! No, It's the new Maserati GranTurismo Convertible! Maserati's newly designed convertible has a otherworldly allure. This new car has the curves of a women while maintaining the rigidness of a man.
     Maserati is hoping that in 2011 after the release of the GranTurismo Convertible sales will rebound back to normal, after a 43 percent drop from 2008. Part of the reason sales had dropped so much could be contributed to the poor reputation the company is getting. Maserati seems to show up to the worse parties in the worse hands, and the brand is bring shown in shows like "Entourage" and "The Real Housewives of New Jersey". Maserati is also known for the car Mel Gibson drives away in after he gets into a drunken argument or the car Lindsey Lohan drives when she flashes the world. These product appearance are making the general public think of Maserati as a narcissistic, gum- smacking, dysfunctional car.  No one wants to be associated with those numskulls who poorly represent Maserati.
   Despite all of the bad reputations, Maserati is recalibrating their brand positioning and sales are on the rebound. They are trying to make Maserati the "Prada pumps of european luxury cars" not the "cheap clear heels you buy at the airport" .  After the release of the GranTurismo Convertible overall sales will be back to normal, if not higher. The GranTurismo has a 4.7-liter, 433 horsepower V8 and six speed ZF transmission with paddle shifters. The GranTurismo Convertible comes in 8 different colors and retracts in less than 30 seconds.  Each of the eight color options gives the GranTurismo a completely different personality, the white brings out the feminine side while the gray brings out a sinister one. This is also the longest car, 192.2 inches, with the most rear leg room, 30.1 inches. Finally, the biggest selling point about this car is it's "sport" button. Press that button and it increases its performance and turns the exhaust into a straight-pipe exhaust which is insanely loud and brassy. All in all this car is a great luxury buy for a mere 139,700 dollars! Buy your lucky lottery ticket today and this could be you'r new ride.

Source: Neil, Dan. "A Shapely Visitor From Planet Maserati." The Wall Street Journal 4 Sept. 2010. 8 Sept. 2010: W6