By 2013, BMW will have created its first hybrid supercar, in an effort to create more fuel efficient vehicles. This model will be able to accelerate to "100 kilometers per hour in 4.8 seconds while emitting 99 grams of carbon dioxide per kilometer." Strategies for boosting the car sales are already in effect. It should attract many consumers because the new sports car enables doors that open upwards, and is "powered by a three-cylinder diesel engine and two electric motors." BMW is looking to achieve high market presence with this vehicle. It is striving to become one of the leaders in hybrid and environmental technology; however, it will take a while before it can earn this title.
I feel that this is a smart choice on BMW's part. This manufacturer is well-known and well-used throughout the world; therefore, creating a hybrid vehicle will allow some of its' faithful customers to join in on this environmental conservation process. BMW will be selling a vehicle that not only will be more fuel efficient, but the style of the car will attract many customers, especially the younger crowd. It should not have any problems with trying to sell this new model, as long as it sells at a considerable price and, through marketing and advertisement strategies, promotes safety and reliability to its' customers.
http://www.autonews.com/apps/pbcs.dll/article?AID=/20101105/ANE/101109878/1193
I don't think that this is a smart move on BMW's part. I feel as though they should use their funds for alternative energy research for their everyday vehicles. Creating a supercar is cool, innovative, and helps their image, but not many people will most likely buy this car. Instead, BMW needs to focus their attention on their everyday cars to reach the mass market and increase their sales.
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