Luxury Brand

In an attempt to compete in the auto industry sales, Cadillac has decided to create a new model that is focused primarily on the Urban Luxury Concept (ULC). Ordinarily, luxury buyers would focus on the size of the vehicle before making a purchase, but now the bigger cars can be "replaced by something more compact but equally luxurious." Cadillac has created a diminutive sized vehicle that offers the same luxurious aspects as some of their other models. This ULC model has "become very popular in places such as Europe and Japan." Although it doesn't look like the typical Cadillac, it shares similar features and "shares the [same] comfortable and high tech elements." Along with many great features, the ULC contains an engine that "uses electric assists to boost both performance and fuel-economy." This new model will not be "shown in the Cadillac showcase room anytime soon," until they know that it will make an impact on their buyers.

Cadillac is not the only automaker making strides to create smaller hyrbid vehicles. Companies such as BMW, Audi, Mercedes-Benz, and Lexus have all been taking steps to launch hybrid vehicles. They know that the more compact vehicles are being bought more frequently due to conservation of fuel, and don not wish to be left behind in the production process. I feel as though this is a good idea for all automakers. In order to compete you must give the buyers what they want. By adding the same if not better luxury parts, the companies will have a better chance of selling their product. As for Cadillac, even though it is mostly known for its' large and comfortable automobiles, it should consider showcasing this new product while emphasizing its' luxurious aspects. It may turn out to be a bigger sale than the company imagined.

http://www.thedetroitbureau.com/2010/11/First-look-cadillac-urban-luxury-concept/
By: Paul A. Eisenstein