In a recent survey, several brands of cars built by Ford and General Motors have had the top vehicle satisfaction. Ford’s Lincoln-Mercury was at the top with 89% customer satisfaction, while GM’s Buick was directly behind taking second place with an 88% satisfaction rate. BMW, Cadillac, and Mercedes-Benz were tied for third. These results differ greatly from five years ago when U.S. automakers were gathered at the bottom of the vehicle satisfaction survey.
To remain at the top, Ford will eliminate the Mercury line by the end of 2010 due to its declining sales. Lincolns will still be sold and accounted for most of the Lincoln and Mercury brands’ ranking.
On the other hand, Chrysler did not perform as well. The Jeep brand finished last out of 19 ranked brands and Dodge was second to last. Overall, Chrysler vehicles finished 15th in this survey.
Collectively, it looks as though U.S. automakers are trying to revitalize their image and become known for quality and durability once again. After the government bailout of GM, the company has been progressively performing better. This trend is most likely going to continue and help the auto industry.
Source : http://online.wsj.com/article/SB10001424052748704554104575435371215706004.html?KEYWORDS=auto
Peter, please add your thoughts on this article to your post next time.
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